Everything produced in our office is created through the filter of our district’s brand and core messaging. That may sound boring, but it constantly keeps me interested and engaged in the work. For me the fun in the creative process is taking the ‘known’ and turning it into something new or unexpected.

Photo was taken at video filming of district hosted event.  Used in electronic news publication.

One of my favorite photos.  Applied heavy filter to original image to give vintage feel. Used in publication of the online eCurrent, the district monthly newsletter.  Image was captured during filming of a science event sponsored by partner in education.

Brand guide developed in conjunction with logo, tagline and branding campaign.  Used to communicate standards and brand use to departments and campus leadership.

District rebranded the first year I was in SBISB. I worked with brand committee to develop brand including logo redesign. Process took several months and numerous logo sample.

Down to final logo designs in rebrand process.  Note tagline and color usage. Both were driven by brand committees work and considerable direction from internal leadership.

The involvement of key communicators in the rebranding process resulted in a smooth rollout and positive response to the change once the new brand was released.

All electronic publications are formatted for alignment and consistency.  The clean design and minimal format are a direct result of user response and a move to align the with a new district website design.  Both web and digital publications function on a variety of user devices.

Photo spotlight published on an as needed basis. Stories submitted by campuses and intended to drive traffic between district and campus websites.  Key goal of publication is to leverage web traffic and build connections and communication between administration and campus/classrooms.

Originally we published a snapshots publication and then a larger weekly news item.  

To develop a model to more efficiently message on key point on a more flexible production timeline, we shifted to a new publications model where we would publish a shorted weekly publication and then a end of the month larger news piece.

Each month we publish a news piece that covers the top headlines for the month.  Content is pulled from our daily news blog and features any additional video or multimedia produced that month.

We keep the formatting consistent to build expectation and reader recognition.

Formatting of publication follows standards used for all ePublications.  This is a monthly brief distributed by email and online.  Featured news and employee and volunteer recognitions.

Two videos are also produced in conjunction to honor employee and volunteer of the month.

Both videos are also shown at the monthly board meeting.

Started posting photos to Instagram to test response.

It's easy and fun...and I repurpose images for other ePublications.

I manage postings and content for the district Facebook account. While our goal is to generate dialogue, we have proceeded with caution.  We do repost and allow commenting that is monitored, but most communications align with our press room news releases.  We have build a solid following in the last two years and anticipate continued grow.  We are expanding two-way communication with all our social media accounts and hope to see positive response from that use.